![]() With great change comes great opportunity, and this book will get you there with tools to reshape your business model. Anthony is a senior partner at the growth-strategy consulting firm Innosight and the author of Dual Transformation, The Little Black Book of Innovation, and The. The book offers critical insight to responding to disruptive shock with three value propositions: (A) repositioning today’s business to maximize resilience, (B) creating a new growth engine, and (C) taking advantage of assets to result in creative new markets. Anthony, Gilbert, and Johnson build upon the lessons of Xerox, Apple, Barnes & Noble, and a case study from Gilbert’s first-hand experience transforming his own media and publishing company, to describe the process of successfully weathering the digital age by adapting a current business model to the new marketplace. But, more importantly, it shows you how your company can come out of a market shift stronger and more profitable. Dual Transformation illustrates the inevitable rise and fall of companies in the age of technological change. ![]() ![]() ![]() ![]() In Dual Transformation, innovation and growth consultant Scott Anthony and his coauthors, Clark Gilbert and Mark Johnson, propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Anthony has written eight books, including most recently Eat, Sleep, Innovate (2020) and Dual Transformation (2017), which describe how forward-thinking. ![]()
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